Do you own a business?
Are you wanting to get more out of your advertising and marketing dollars?
1. You NEED branding.
This means you need a recognizable logo. Once you have a logo, make sure it’s everywhere, especially outside your storefront and tactfully distributed throughout the interior of your store. Make it easy for people to recognize you online and offline. Create a system with colors and fonts and stay true to them. Don’t change it once it’s established. You don’t want to confuse your customers.
2. Let your customers know what you’re about.
This can be done through a number of facets. The biggest are social media and physical signage. Social media is a great tool but it can only go so far. There is SO much on the internet nowadays that sometimes it may get overwhelming and your message may get lost in a whirlwind of your competitors’. However, physical signage provides a stability that cyberspace can’t achieve. Signs, flags, banners, and billboards will always grab attention of those passing by. Make sure you’re making the most of the physical space you have.
3. Make sure you are putting your best foot forward.
All of your advertising efforts can quickly go unnoticed if you aren’t utilizing the tools available to make it the most appealing version that it can be. This means concise, simple, and attractive. Don’t spend the money on an ad that may make you look unprofessional. There are a variety of tools that can help, including our in-house graphic designers. Their job is to make sure your message is being communicated in the sharpest manner. Don’t ask a plumber to bake a cake. They are being paid to do what they do best so let it be an asset to your business.
4. Lastly, don’t go overboard.
If you do too much, it may quickly become an annoyance. Don’t force business by yelling into your customers’ ears. If they like what the see and have a present need for your services, they will come to you. All you can do is make sure that you know who your customers’ are and how you can best communicate with them. What are they looking for? Why would they want to buy from YOU? What makes you stand apart from your competitors? Once you answer these questions, structure a campaign and utilize your marketing dollars effectively through social media and physical signage that will align with your brand and the business you’ve made.