Image Inflators

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Who We Are(n’t)

Many times, as a customer, we learn more about what we love in a product and a business by first understanding the sort of product we hate and the type of business we can’t stand.

Almost every business has the same sort of mission statement: valuing their customers and always trying to do their best. You won’t find a business that will tell you their shortfalls in their ‘About Us’ section. However, we all know that every business has them, it’s just a matter of how they acknowledge and address them.

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What the Word ‘Affordable’ Means to Us

The word ‘affordable’ and the word ‘cheap’ are often used interchangeably. Dictionary.com defines affordable to be “within one’s financial means” and defines cheap as “costing very little” or “inexpensive”. Sure, those definitions seem to be pretty similar, but we see one big difference that isn’t to be overlooked.

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4 Easy Steps to Launch Your Business

Do you own a business?
Are you wanting to get more out of your advertising and marketing dollars?

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10 Tips for Outdoor Advertising

1. No More Than 7 Words

The last thing you want to do is sound boring or redundant. Keep it short.

2. Use BOLD and Relevant Imagery

Just because there’s a photo of a cute puppy, it doesn’t mean that you’re good at what you do.

3. Don’t Use Bright, Crazy Colors Inappropriately

No one wants to be that loud and annoying person that nobody likes.

4. Use Only One Point of Contact

Pick one. Don’t overwhelm. If people like what they see, they will seek you out.

5. Don’t Use Starbursts, Make it the Main Point

If it’s a point so important that you find yourself wanting to make it a starburst, reevaluate.

6. Avoid Using System Fonts

Unless you want to look like everybody else…

7. Don’t Always Need a Call-to-Action

Don’t make your audience feel stupid. If they are interested, they know what to do.

8. Stay True to Your Audience

Narrow your focus and make more sales.

9. Don’t Rip Off National Advertising Campaigns

Nobody likes a copycat. Be original.

10. Simple is Best

That sums it up.

The Power of Signage

If you’ve got a business, you want people to know about it. Which means that, big or small, new or established, advertising is key. And, one of the most critical “first impressions” that people will have of your business is based off appearances.

One key aspect of appearances is your signage.

Why, you ask?

Because it’s one of the very first thing your customers see. It’s a huge form of communication (regardless of how much or little verbiage it actually holds) and it’s one that has the ability to spell out who you are and what you have to offer. And, according to the Small Business Association, when a business sign is carefully designed and maintained, the need for other forms of advertising can be substantially reduced.

Gaining visibility and increasing brand recognition are paramount, and achieving said goals can be achieved via the use of effective signage. And, what’s available today is incredibly wide and diverse – businesses can choose from rigid substrate signs (aluminum composite panel, acrylic, etc), vinyl signs, pole banners, feather flags, retractable banners, and more.

Like we stated previously, first impressions count! The manner in which you choose to present your business signage serves as both a first impression for new customers, and as a vivid branding tool for established customers. This also means that businesses absolutely MUST main their signage as well…tattered, worn (or signs with typos…yikes!) can seriously turn off customers…be they prospective or established in nature.

Signage can also help boost your sales because it’s your salesperson out on the street. People don’t have to be in front of your business to be reminded of it – strategically placed signs can keep you in the forefront of people’s minds. However, to ensure this is possible, your signage must be visible. For instance, exterior signage needs to be bold, easy to read from a distance, and relatively simple in nature. Adding tons of detail or words only has the ability to confuse those attempting to read it. It’s also a good idea to make sure your sign is well lit and visible at night.

As stated previously, the types of signs available today is greater than ever before. Exterior signs can be mounted either on the business itself, or on the ground – either of which can take on a variety of shapes and sizes. And, for businesses with limited marketing funds, signs have been found to be a hugely {cost}-effective marketing strategy – much more so than advertising on radio, television, and newspaper. A strategically placed billboard can reach a huge number of individuals, be it morning, noon, or night.

Signs are a hugely essential component to your business’s marketing strategy and can go a long way towards establishing and reinforcing your brand. That’s where Image Inflators, located in Lincoln, Nebraska, comes in to play. We offer a wide variety of durable, professionally crafted signs to customers throughout the nation. Give us a call to find out what the power of proper signage can do for you!

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